Piyush Prajapati

Senior UI/UX & Product Designer

Mumbai, IN.

About

Highly accomplished Senior UI/UX & Product Designer with over 6 years of experience transforming complex challenges into intuitive, data-driven digital experiences across fintech, e-commerce, healthtech, education, and lifestyle. Proven track record in designing high-conversion platforms for startups and enterprises, contributing to significant funding rounds, strategic acquisitions, and generating over $95M in revenue. Expert in balancing user needs with business objectives, fostering cross-functional collaboration, and delivering pixel-perfect UI with a strong emphasis on system-level thinking and measurable impact.

Work

CRAYON INFOTECH

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Senior User Experience and Product Designer (Remote)

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Summary

Led end-to-end design for high-impact digital products across fintech, e-commerce, entertainment, education, and health sectors. Collaborated cross-functionally with product, marketing, and development teams to deliver scalable, user-centered solutions from concept to developer handoff.

Highlights

Spearheaded UI/UX design for the Snackible e-commerce platform, directly contributing to a successful ₹11 Cr ($1.37M) funding round.

Directed the end-to-end redesign of the Investmentz platform, significantly increasing portfolio engagement for a publicly listed finance company.

Designed and optimized the provider experience for Live101, contributing to ₹95 Cr ($11.4M) in annual revenue from live event bookings through enhanced booking and onboarding flows.

Enhanced conversion and engagement for Meals on Me by revamping user flows and ensuring cross-platform UI consistency, contributing to over 200,000+ meals delivered.

Developed the core UX for the Mahindra Truck and Bus B2B application, streamlining operations and reducing manual effort for over 100 dealerships.

Designed user-friendly flows and UI for TractorGuru, India's leading farm equipment marketplace, which was subsequently acquired by Tractor Junction.

Conducted extensive stakeholder interviews, user research, and usability testing to inform data-driven design decisions.

Developed and maintained scalable design systems across multiple projects, ensuring UI consistency and accelerating development cycles.

Guaranteed accessibility and responsiveness across all devices by adhering to WCAG principles, enhancing user inclusivity.

CRAYON INFOTECH

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Graphic Designer

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Summary

Responsible for designing various marketing collateral and campaign assets for diverse clients, supporting brand presence and lead generation.

Highlights

Designed high-impact marketing collateral, including social media ads, landing pages, brochures, and mailers, for prominent global and Indian brands such as MIT, Harvard, London Business School, and Emeritus.

Collaborated with digital marketing teams to enhance brand presence and optimize campaign performance across diverse industries including education, fintech, e-commerce, and healthcare.

Produced compelling campaign assets for key clients like Mahindra, IITs, and IIMs, successfully supporting nationwide reach and lead generation objectives.

Education

Indira Gandhi National Open University

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Bachelor of Commerce Finance Grade:

Certificates

Human Computer Interaction

Interaction Design Foundation

AI for Designer

Interaction Design Foundation

Design Thinking

Interaction Design Foundation

Skills

UI/UX Design

User Experience (UX) Design, User Interface (UI) Design, Wireframing, High-Fidelity Mockups, Prototyping, Concept Development, User Centric Design (UCD), Responsive Design, Adaptive Design.

UX Research & Strategy

Integration of UX Research, Design Thinking Methodologies, Usability Testing, Stakeholder Interviews, User Research.

Design Systems & Tools

Design Systems, Figma, Adobe Creative Suite (Photoshop, Illustrator, XD), Framer, Webflow, Zeplin, HTML/CSS (Conceptual Understanding).

Accessibility

Accessibility (A11y) Design, WCAG Principles.

Leadership & Collaboration

Team Leadership, Management, Cross-Functional Collaboration, Strategic Vision and Planning, Design Communication, Presentation, Design Decision-Making.

Problem Solving & Adaptability

Problem-Solving, Creativity, Time Management, Negotiation, Adaptability, Resilience, Conflict Resolution, Emotional Intelligence, Attention to Detail.